8 Marketing Basics

Whether you plan to market your services in person or online, the approach is still the same.

Step 1: Identify your uniqueness as a solopreneur. Define a niche.

Step 2: Decide on a target audience(s).

Step 3: Identify your target audience's needs.

Step 4: Idenitfy how to connect with your target audience.

Step5: Create your unique, content-rich marketing message.

Step 6: Identify ways you can build trust and awareness of your services.

Step 7: Create your own call to action.

Step 8: Sustain and/or maintain the relationship.

 


Solopreneurs

Do you have a sensible,
focused plan for growing
your business.


As a solopreneur, you don't often have the luxury of brainstorming and building your business with other key players. You must be able to idenfity and leverage every possible strength and every possible opportunity.

You'll have a 'key player' who's fully invested in your new coaching business.

You'll receive:

  • Coaching through each of the steps to develop your unique markeing plan and reach your client and income goals.
  • SWOT analysis to discover your business' strengths, weaknesses, opportunities, and threats.
  • Interpersonal strength's profiling to identify positive and negative marketing mindsets.
  • Idea generation and technical support.
  • Encouragement and accountability as you step towards fulfilling the vision for your business.
 


10 Marketing Ideas

1. Write articles.

2. Speak at conferences.

3. Offer to become a guest speaker at a local luncheon or event.

4. Join social media circles.

5. Facilitate a seminar at church.

6.Hand out business cards when meeting new people.

7. Create a website and offer a monthly e-newsletter.

8. Find and negotiate with an influential friend who can connect you to a larger audience.

9. Write a book or e-book.

10. Offer consulting work on your area of expertise and introduce coaching into the arrangement.